About Us
Our Vision
A world where women and girls thrive through sporT
EDUCATE
Reduce barriers and increase sports participation
Connect
Reduce barriers and increase sports participation
Empower
Reduce barriers and increase sports participation
Our Mission
Empowering, educating and connecting women and girls through sport
Participating in sport IS good for us.
Girls who play sports are likelier to report they feel confident compared to those who don’t play sports* and 74% of senior women leaders acknowledge involvement in sports helps accelerate their careers.
Yet, by age 14, girls are leaving sports at twice the rate of boys**
Globally, 1 in 4 men do not meet the level of physical activity recommendation
to sustain health while 1 in 3 women do not***.
There are also fewer women leading in sports and compared to men’s sports, women’s sports are less visible in the media, and too often, women and girls have insufficient opportunities and resources to access sports.
SOURCES: *The Girls’ Index: Girls & Sports | **Women’s Sports Foundation | ***World Health Organization
Our Values
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We create fun and safe spaces for women and girls to learn about and participate in sport, with no barriers or judgment
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We foster supportive environments where women and girls have equitable access to things they need to start and stay in sports
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We work across genders, ages, and cultures and languages in engaging women and girls around sports to create systemic change for women and girls
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We will evolve and innovate to continue to identify and provide opportunity and access for women and girls through sport
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We’re stronger together. We collaborate with community and corporate partners to drive systemic change
Our History
